Don’t Get Discouraged by the Ebb and Flow of Business, or the Exhaustion

The goal of business coaches is to ensure that their clients see things from various perspectives.

Overwhelmed? Maxed out both financially and emotionally with your business? Wondering if you made the right decision to go into business on your own?

Oh, I get it, my dear friends.

Trying to survive in business can be exhausting. You start your business: you’re all excited, you’re networking, you have a marketing plan—but nothing is clicking. You have not been able to land enough clients to pay the bills and live a little. It can get discouraging.

Here’s the good news: you’re not alone. There isn’t an entrepreneur who hasn’t struggled at some point in his or her business. You don’t go into business for yourself just to survive. You go into business to thrive, but it just isn’t happening.

There may be a number of reasons why your business is not taking off, and getting it back on track takes a great deal of consciousness and presence of mind. It also requires accountability to yourself and to your family—a failing business can easily suck the financial life out of a family.

The goal of business coaches is to ensure that their clients see things from various perspectives. For me, though, the goal is ensuring that each of my clients has a firm grasp on the foundational elements that create a successful business.

Each week, I’m going to dedicate a blog post to some of those foundational elements.

Let’s go through some questions on your communication style when you approach clients or potential clients:

1) What is the business? Have you polished your elevator pitch? When asked, can you easily deliver it? Do you have a core message that outlines your unique selling proposition? Does the message resonate with everything you do? Part of being a successful entrepreneur is being a dynamic communicator.

2) Are you listening? Listening is an important part of being a dynamic communicator. By listening, you begin to understand your customers’ perspectives, their concerns, their ideas and needs. Or do you just prattle on when you are with clients or potential clients? Can you tell when you’ve lost them, or can you hear what their pain points are? Can you shift your sales talk to get to the heart of their concerns?

3) How do you build rapport with your clients? Do you ask questions that allow them to engage with you?

4) How enthusiastic are you when you meet with a client? I don’t mean that you need to be so excited that you’re jumping on a couch, but you do have to demonstrate a level of energy that shows your passion.

5) Are you your customers’ problem-solver and advocate? Can you see their challenges as your opportunities?

So, now you have lots of questions to answer, but you’re probably saying, “Susan, what do I do after I answer them?” Actually, the answer to what you do after lies in what you did before you answered these questions.

However, this is what I want you to do before you answer these questions: think about a time where everything clicked, when you were “in the flow”—the situation was effortless for you, yet you were able to accomplish what you intended and even exceed your expectations. You felt great, and your clients felt great.

Now, answer those questions. What has changed?

Why don’t we sit down and have a conversation to get your business moving? I offer a free consultation—follow this link, and let’s start getting your business to go where it needs to go.

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